It's sort of like king/ queen / ruler for a whole year! Your recipient is a member of the Urban Legend family for a year. They make the wine choices, you get the adulation. Wine Club members pick their own "shipment" 4 times per year (February, May, August and November). They receive a discount on Your gift covers their quarterly deposit (usually about 90% of the wine purchase cost.)
In addition your regent receives an everyday discount on purchases, the ability to entertain up to a total of 4 members of their court at tastings and pick out events.
As the head of this coranation (gift giver) you're welcome to complimentary tastings and 10% discount on all purchases for the year.